Online Marketing ROI

The ROIguys (and gal) took the show on the road for July for what was ostensibly a vacation, but as the great philosopher Buckaroo Banzai once said, wherever you go, there you are. In this case, one of the places we went is Adams Morgan in Washington, D.C.

We stayed with a dear friend who is one of the top real estate agents in the area. She was lamenting the lack of a really good site focusing on the neighborhood she lives in. The first thing we did when we go home was to secure a domain and do a little experiment in Hyper Local for Adams Morgan.

The result is a lovely little site dedicated to information about restaurants, shopping and nightlife in a great neighborhood along with specific information about Adam Morgan Real Estate.

The site still has some dust with a few pages under construction and some place holder images, but we are pretty excited about the results.

If you move a section of articles from one site to another and you properly 301 the urls, sometimes Google still hasn’t crawled the OLD URL so it thinks the new URL on free online credit report is duplicate content.  No big deal when you move one article, but it can really cause havoc when you move a whole section.  This is particularly an issue if the old content has a low crawl frequency, so the question is, does posting on a semi-respectable blog with RSS trigger Googlebot to crawl the link?

Jonah Stein

We all recognize a bad neighborhood when we are walking or driving.  Trash and broken glass lay scattered on dirty, cracked concrete.  Billboards adorn the buildings on every corner, presiding over liquor store & payday lender.  Pan handlers, can collectors, scam artists, drug dealers  and prostitutes lurk by the bus stops and most of us lock our doors while we try to find a safer neighborhood.  Urban blight inevitable leads to plummeting property values and anyone who can afford to do so quickly flees in search of a better neighborhood.

Websites and virtual communities suffer from the digital equivalent.  Spam, Sock Puppets, Bot Attack, Slogs and Advertorial mix with aggressive affiliate programs, ads for debt consolidation, pay day lenders, porn, casino’s and pharmaceuticals without a prescription –   everything you encounter online that makes the web feel like a bad neighborhood have been given a name –  Virtual Blight.

Like it’s real world counterpart, blight left unchecked it will chase away the  inhabitants of a community and destroy the value of the site and the brand.