Reality Is What People Say

The internet provides great opportunities for people with a little knowledge and a twisted sense of humor to perpetrate pranks. We have previously shown how a couple thousand people can play the Google Bombing game, but it turns out that even a few bloggers can make a site rank for rather unexpected key words. Take everyone’s favorite Google Engineer, Matt Cutts, who innocently included the words Stud Service on his post about a funny business card.

Given the weaknesses in the algorithm and the insane amount of trust rank Matt has built over the last 3 years, it shouldn’t take much to get him in the top 10!

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Now that the Christmas bells are no longer echoing in my ears, we can start to think about the next retail “holiday”. This poses an interesting question that I predict will split right down the gender lines:

Which would you rather recieve as a gift, a box of Chocolate and Champagne or to be greeted at the door in Hot Valentine Lingerie?

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Urban blight inevitable leads to plummeting property values and anyone who can afford to do so quickly flees in search of a better neighborhood. Websites and virtual communities suffer from the digital equivalent, Virtual Blight.

Phishing, Honey Pots, Bot Attack, Spam Blogs and Advertorial mixed with advertising for debt consolidation, payday lenders, pornography, online casinos and offshore pharmaceuticals — these can make a website or community feel like a bad neighborhood. Like it’s real world counterpart, virtual blight left unchecked it will destroy the value of the site and the brand.

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